Privacy Notice


This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data’.

By using our Covet mobile application you accept and consent to the practices described in this Privacy Notice using the processing of personal data under this lawful basis.

In this Privacy Notice, we seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices, Transparency and Control’

Who we are

More formally, we are Ideas Made Digital Limited. We are a company registered in England and Wales with Company number 08175763 and our registered office is at 614 The Printworks, 22 Amelia street, London SE173BZ.

We are registered with the Information Commissioner's Office under registration number ZA084965 and you can view more details about our registration here.

For the purposes of the DPA and in-line with the GDPR, Ideas Made Digital is the Data Controller.

If you have any concerns about the way we use your information or any questions about this Privacy Notice, please let us know. We can be contacted via email at privacy@ideasmade.com, or you can write to us at the address above.

Information for our users

We host an online community for our users that allows you to create an account and share both photos, locations and lists of products you like. As you can imagine, this involves the provision of some personal information.

You will be asked to provide information such as your name, date of birth and contact details. If you register for an account using Facebook, we will obtain this information from them. What this means is that you will be personally identifiable from that information.

As we said above, Covet is a community. This means the information displayed on your profile will be viewable by other users, which includes your profile photo, handle and location (if shared from Facebook). Any content you upload will also be viewable. If you create a list (whether using your own content or any items posted by other users), you can make that private should you wish, but the products themselves will still be visible through your profile or within the categories you tagged. This is important to remember as the content you upload may contain what the GDPR considers ‘sensitive personal data’. This could be anything that reveals (to list just a few examples): your race, ethnicity or religious beliefs. When you register your account with us, you explicitly consent that this kind of personal data may be shared on our website and mobile app.

What we do with your information

Information submitted to Covet will be processed to:

  • Populate the features that we provide as part of the Covet service.;
  • Provide you with updates on the service and any content that may be of interest to you.;
  • Continually improve our service offering and user experience.; and
  • Deliver our services and run our business generally.

We will never share your personal information with third parties for promotional purposes.

We compile statistics about user trends on our platform, which are used by third party organisations to better understand how users interact with businesses online. These statistics are drawn from a dataset that does not contain any information from which you can be identified.

How long we intend to keep your information

We will keep your data for as long as you have an account on our website. You can delete your account by contacting us by email at privacy@ideasmade.com. If your information is removed from our website, it will disappear from our service; however, there will be a period during which your information will be held on our back-up systems. After this, all content that you provided to us will be deleted permanently

If we hold information about you that would be defined by the GDPR as “personal data” (which is to say, information that would identify you, such as your name and email address or place or work), you can find out what personal data we hold about you or ask us to update or delete that personal data by sending us an email at privacy@ideasmade.com. It may be necessary for us to carry out checks to establish that you really are who you claim to be before providing any such information to you.

What user information we would like you to give to us

We ask you to provide your full name, and a functioning email address in order to create an account to access our service. You can change these details once you are logged in through our website by using the settings feature. You can also provide more user information, at your discretion.

Where we hold your information

The information and content held on our platform is deployed geographically to maximise user experience.

We hold our data on servers provided by Amazon Web Services who are contracted to us for the provision of technical services. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with Amazon Web Services, you can view their privacy policy, amongst their other policies, here https://aws.amazon.com/legal/

We store our documents and certain client information in our password encrypted Google Suite. You can learn more about Google and how they handle personal data here. We also back up some information in Dropbox whose website and policies you can view here.

We deliver our emails to you using Mail Chimp. You can learn more about MailChimp and how they handle your personal data by visiting their website here.

What we do to ensure the security of your personal information

We take the security of your data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make securing your data a key part of the way we do business. Your rights regarding your personal information

We have policies and practices in place that ensure our compliance under the GDPR, including training and adequate procedures put in place for any staff that handle or have access to sensitive information

Your rights regarding your personal information

We will contact you with updates about our service and how we are evolving to deliver greater benefits to you.

You can opt in or opt out at any time you choose by clicking on the ‘unsubscribe’ link in the e-mails, and we will provide a list of contact options on our website.

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which our service may be advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we are not responsible or liable for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.

Information that we hold about you is available to you at all times by contacting us at privacy@ideasmade.com.

Your Rights

You have the right to find out about what information we hold about you. You can exercise that right by contacting us and we will send you any request for information in a suitable electronic form within 20 working days. To make a request for information please contact privacy@ideasmade.com and a member of our team will be in touch.

If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date. If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.

You have the right ‘to be forgotten’ and to have your personal identifiable information permanently deleted from our systems. Again, if you would like to exercise this right then please contact us at privacy@ideasmade.com.

There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems.

Our Cookie Policy

If you’d like to manage your use of cookies or completely turn off cookies then you can find out how to do so by using the link here. Please note that if you do limit or block cookie use on our Website the functionality of both the Website and our services will be affected.

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. By continuing to browse the Website, you agree and consent to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web and mobile interfaces, and what their use means to you. At the end, we've included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.

We use the following types of cookies:

  • Strictly necessary cookies - these are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-payment system.
  • Analytical/performance cookies - these allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies - these are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies - these cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose but these cookies will contain no information capable of identifying you personally to us.

You can find more information about the individual cookies we use and the purposes for which we use below:

Google Analytics

We use Google Analytics to understand general trends about our content and traffic sources; for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive.

Google's statement about privacy can be found here.

More information about cookies

Still don’t know what cookies are? Then why not follow the link conveniently located here which provides more information about what they are and how they work.

Contact us if you would like to complain or wish to know more about how your information will be used

We can be contacted via privacy@ideasmade.com or by writing to our registered office.

Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner’s Office for assistance. Further information can be found here..